About Us.


We work alongside businesses that want to grow, improve people’s lives and the environment. We’ve set our sights on changing the world by delivering on the 17 United Nations Sustainable Development Goals.


We use the UNSDG’s as a lens to view your businesses impacts through. They are a globally understood language which can be utilized to communicate the positive impacts your business is creating across the globe.


Meet the team.


James Bushell

James is the founding director of MOTIF. He is a business strategist with a resolute drive to increase your company's revenue and market share by integrating sustainability practices into everyday business, around the world and here at home.

James’ skills in strategy development and implementation, governance, and data-driven decision-making, are grounded in organisational and human psychology and offer key leadership insights and processes to make informed strategic decisions.


Bart de Vries

Bart is a strategist at MOTIF with a passion to improve people's health and performance at work. 

Bart's skills in strategic facilitation, team performance, and project delivery leverage his knowledge from a past in physiotherapy and professional sport to help your leadership make and implement informed and engaging strategic decisions.



Alex Novak

Alex is MOTIF’s finance technical lead with a strong history working with purpose-driven organisations in a number of industries, including tech and agri-finance where Alex lead the financial management of a dairy farm's conversion to organic practices, from which Alex has developed a fluency in Figured.

Alex provides business leadership with a better understanding of their organisation, by looking through a financial lens, to help present the best information for effective and timely decision-making.